UN Tourism participated in the annual Lufthansa City Center (LCC) summit, held from June 12 to 15 in the historic cities of Braga and Guimarães, Portugal. This global gathering brought together 255 operators and travel agents from around the world, representing over 75 different nationalities.

UN Tourism was represented by its Affiliate Members and Public Private Collaboration Department, highlighting the organization's commitment to fostering global partnerships and promoting further engagement the tourism private sector. The department's participation was marked by a keynote presentation delivered during the opening of the event, focusing on the latest data and trends in the tourism industry, collected in the issue of May 2024 of the World Tourism Barometer.

In his address, Juan Carlos Baena, Project Specialist, presented the most recent performance data of the tourism sector, shedding light on significant consumer trends and future market forecasts. This presentation underscored the importance of staying attuned to evolving consumer preferences and adapting strategies accordingly to sustain growth and competitiveness in the tourism industry.

Additionally, UN Tourism participated in the panel discussion "Next Generation Traveller: How Destinations and the Industry Prepare for Accelerating Sustainability and New Demands." This panel addressed issues related to sustainable tourism and the evolving demands of current travelers, emphasizing the need for innovative and sustainable approaches within the industry.

The LCC summit, organized with the support of Turismo do Porto e Norte de Portugal, provided a dynamic platform for business meetings, workshops, networking sessions, and conferences. The event facilitated valuable interactions among LCC members, enabling them to forge new partnerships and explore business opportunities.

With a network of 580 offices in 105 countries, the Lufthansa City Center (LCC) international travel agency franchise cooperation is one of the largest of its kind in the world. This extensive network plays a pivotal role in connecting travel agents and operators globally, promoting collaboration, and enhancing service delivery in the travel and tourism industry.

Lufthansa City Center has expressed a keen interest in becoming an Affiliate Member of UN Tourism.

Find the key note presentation below to download  ⬇️