Seoul Sustainable Tourism Conference 2023

The Seoul Sustainable Tourism Congress 2023 (Seoul, Republic of Korea, 16-17November) was preceded by a highly productive UNWTO Affiliate Members Working Session, a pivotal component of the event's overarching agenda. Hosted by the World Tourism Organization (UNWTO) and supported by the Ministry of Culture, Sports, and Tourism of the Republic of Korea, along with Affiliate Member Korea Tourism Organization, this session brought together approximately 20 affiliated entities. The roundtable discussion revolved around crucial topics pertinent tto Affiliate Membership, with a special emphasis on the Asia and the Pacific Region,

to strengthen collaboration between UNWTO and Affiliate Members, enhance the promotion of UNWTO activities, analyze successful partnership models and strategies, and facilitate the exchange of ideas, perspectives, and network opportunities. Special acknowledgment was extended to Daniel Martínez Rodríguez from Comunidad de Madrid for his presentation, introducing the recently launched joint publication, "Outcomes from the UNWTO Affiliate Members World Expert

Meeting on Cultural Tourism".

The following day, the Seoul Sustainable Tourism Conference 2023 began, organized by Affiliate Member Seoul Tourism Organization with UNWTO support, it witnessed insightful discussions and influential interventions, including the keynote speech delivered by Director Ion Vilcu, during the opening ceremony.

A key highlight was the panel discussion on "UNWTO Affiliate Members: Leading Sustainable Tourism Projects"; featuring perspectives from dedicated Affiliate Members. The panel showcased valuable experiences from Mr. Daniel Martínez Rodríguez Martinez representing Comunidad de Madrid, Ms. Yusfida Khalid representing Sarawak Tourism Board, Mr. Woo Kyoung-ha representing TPO, and Prof. Professor Kaye Chon representing the School of Hotel and Tourism Management from The Hong Kong Polytechnic University.

Among over 150 attendees converging for this Conference, Director Vilcu held bilateral meetings with several of the Affiliate Members attending, specifically with: Expedia, Sarawak Tourism Board, and Japan National Tourism Organization (JNTO). On this occasion, Director Vilcu delivered a well-deserved recognition to JNTO for their remarkable 40 years of successful Affiliate Membership to UNWTO.

The Seoul Sustainable Tourism Conference 2023 not only facilitated enriching discussions and presentations but also strengthened the bonds among Affiliate Members, affirming their commitment to driving the tourism industry towards a more sustainable and responsible future.

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